I published this in 2006 and sadly, it doesn’t seem dated at all.
I’m a sports fan. It used to be that sporting events were just sporting events that took place in ordinary stadiums named after a dead guy or the city they’re in. Thanks to the advent of corporate sponsorship, the names of sporting events or venues that are decades old have suddenly turned into events or places we no longer recognize.
As annoying as it is to those of us who enjoy the history and tradition of the sports we love, sometimes the comedy Gods smile on us by providing the perfect pairing of event and corporate sponsor. I believe such an event took place last month. The Cialis Western Open is a professional golf tournament that occurred a few weeks ago. When Buick or Cadillac sponsors a golf tournament each player gets the use of a company car for the week. What do they get when an erectile dysfunction medication sponsors the tournament? Maybe Cialis has a car shaped like a penis. The Oscar Mayer hot dog company has the wiener-mobile, why not Cialis? I didn’t watch the tournament, but I would have loved to have been one of the commentators.
Commentator 1: Good afternoon ladies and gentlemen and welcome to our coverage of the Cialis Western Open. I’ll be your host and alongside me is our color commentator Phil Factor. Phil, could you give us a quick run-down on the challenges this course could present for the players?
Phil: I would love to. First off, the Cialis is a much harder course than some of the older players are used to. It starts right off the bat as you’re playing into a stiff wind going into the first hole. The greens are tricky and the players will have to be good with their putter if they want to get it in the hole with a minimum number of strokes.
Obviously I could and would go on and on, but you get the idea. Now all I need is a good commercial sponsor for The Phil Factor. As always, if you enjoy what you read here on #ThePhilFactor please share it with your friends via the Facebook and Twitter share buttons below. Make sure to come back Saturday for the weekend Phil Factor.